In 2016 ZeroIN founder, Dr. Ed Sosa found out that his wife had developed gestational diabetes and his unborn daughter was at risk.
At that time, Dr. Sosa had just completed his Ph.D. in Health Science and wanted to find a way to help control his wife’s blood sugar levels. For her health and the health of their baby. Digging into the research knowing that there had to be a natural solution. Dr. Sosa started a journey to find the ultimate solution to the sugar overload problem.
In the process to develop this solution Dr. Sosa found the design rules of sugar sweetness. This allowed the design of a new category of ingredients that taste like sugar and deliver health benefits.